Loyalty & Email Marketing Programs

nTouch offers restaurants a FREE Quick Guide to Restaurant Marketing

2007-08-10T12:00:00.000-06:00

nTouch Loyalty, in partnership with Restaurantpartner.com, is offering a Free Quick Guide to Restaurant Marketing to any customer that inquires for more information on the nTouch Loyalty Program. This book is packed with nearly 100 pages of sales building ideas in an easy-to-read format. This is just another benefit of starting a customer loyalty program with nTouch Loyalty.

The Restaurantparnter.com Quick Guide to Restaurant Marketing includes:

Over 50 promotions accompanied by sample artwork and “how-to” instruction on how you can implement them in your restaurant
Ideas on how to market to Pharmaceutical Reps
Information on how you can get a better return on marketing investment by testing, measuring and evaluating
How to get the most out of key marketing services
Loyalty Marketing Tips

For more information on Restaurantpartner.com go to www.restaurantpartner.com.

The 3 C’s of Loyalty

2007-08-03T15:36:00.000-06:00

Before you start a customer loyalty program, or if you are evaluating your existing program, consider the 3 C’s of Loyalty. These are essential components to any loyalty marketing program and can provide you a structure to build from.

Capture: The foundation of a good customer loyalty program is collecting customer data by offering your customers a reason to give it to you. A customer rewards program gives your customers a reason to complete a form that provides you all the relevant data and contact information to effectively manage a loyalty marketing program.

If you are going to ask customers to enroll in your program, it is suggested to train your wait staff to present the program and ask for them to complete the form PRIOR to them receiving their meal and offer them immediate gratification for enrolling. One idea is to offer a free soft drink if they enroll at that time. Partner with you soda provider to give you free product to absorb your cost in exchange for putting their logo on your rewards card.

Communicate: Once you have the information what do you do with it? You communicate WITH your customers on and ongoing basis vs. talking TO them with unspecific and generic direct marketing. A key feature of the nTouch Loyalty program is that if delivers automated emails to your loyalty program members on key occasions: A Welcome Email sent once a customer enrolls. A Birthday email sent the day before a member’s birthday. An Anniversary email sent every year on the date they enrolled in the program. And 3 Inactive Customer Emails sent when a customers has not visited for 30, 60 and 90 days.

The key to communicating is making your message specific, relevant and valuable. Make them feel important for being part of your program and give them special perks they simply couldn’t get otherwise. Say on top of their mind all the time.

Calculate: Anything worth marketing is worth measuring. As with all your marketing activities make sure that you measure everything you do. Test, Measure, Evaluate. This is a key formula for marketing success. In loyalty marketing it is important to measure reward redemptions and the effectiveness they are having on specific customers, the return on your marketing communications and to compare your group of loyalty program customers vs. your business as a whole.

If you would like more information on loyalty marketing or the nTouch Loyalty program visit www.ntouchloyalty.com or www.restaurantpartner.com. A complete Gift Card and Loyalty Marketing program from nTouch costs only $3.16 per day and includes a free registration to restaurantpartner.com.

Late to the Table

2007-07-08T01:38:00.001-06:00

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. “I've always known it's not a big number,” says Tim Cusick, founder and president of the BrandStand Group, “but it's shocking that it's so small.” So why do 95% of these chains — from Applebee's to Zaxby's — not have loyalty programs?

Read More About Customer Loyalty